"From Vision to Reality: Nicole Rodrigues and the Empowering Impact of DIVA Group of Companies in the Arab World's Entertainment Industry"

Diva Group of Companies is a dynamic company with a diverse range of businesses and a forward-thinkingapproach to growth and innovation. In addition to its established businesses, the company has its sights set on the future and is exploring new opportunities in the luxury, hospitality, and retail sectors. The company is also Looking to bring more environmentally friendly solutions to

the region and is considering expanding into Africa to focus on sustainable housing initiatives. The goal is to build a diverse and wellrounded portfolio of businesses that can continue to drive growth and success for the company. further her education and enrolled in the Harvard Business School's Management Program in Boston. This opportunity allowed her to deepen her understanding of business and strategy, and she returned to Dubai with newfound knowledge and a renewed sense of purpose.

With her Harvard education, Nicole set up Diva Salon, Diva Laundry, and a comprehensive accounting service, further establishing herself as a leader in the industry. These ventures, combined with her talent agency, have solidified her place as a successful entrepreneur and have helped her to create a diverse and thriving business empire. Through her hard work and determination, Nicole continues to lead by example and inspire others to follow their dreams. As an entrepreneur, Nicole has demonstrated a strong understanding of the business world and a keen eye for Nicole returned to Dubai, where she had first started her journey as a model.

Nicole's experience as a model gave her a unique perspective on the industry, and she eventually transitioned from being in front of the camera to behind it. In 2003, she founded her own talent agency, using her knowledge and connections to help launch the careers of new models. Her eye for talent and passion for the industry quickly made her agency one of the most respected and sought-after in

the region. In 2004, Nicole expanded her business ventures even further with the creation of Diva Holdings. Through this company, she established a brand for high-end luxury real estate, offering topnotch services and properties to her clients. This was a successful venture that lasted from 2003 to 2007.

Determined to continue growing as a business leader, Nicole decided to opportunity. She has taken the initiative to turn her ideas into reality, leveraging her industry connections and expertise to build a thriving company. Despite the challenges and obstacles that come with starting a business, Nicole remains focused and dedicated to her mission. Her company offers innovative products or services that

have quickly gained popularity, and she has attracted a loyal customer base. Through her leadership and strategic planning, she has created a positive workplace culture and assembled talented team members.

Nicole's entrepreneurial journey is a testament to her drive, determination, and ability to turn her vision into a successful reality. She continues to lead her company with passion and purpose, always looking for new ways to grow and expand. Ultra-high net-worth individuals who demand the best in quality and design. One of the company's latest projects, a luxurious villa priced at 140 million, was launched on December 15th, showcasing the company's commitment to excellence. At Diva Holdings, the focus is not only

on luxury but also on creating spaces that feel like home and allow for a deeper connection to the environment. The definition of luxury has evolved, and the company goes to great lengths to ensure that every detail is considered, from the direction of the sun and wind to the placement of sculptures, paintings, and other art pieces. Quality, affordability, and service were the three key tenets around which Diva Group of Companies was built, and it takes great satisfaction in upholding these tenets on a daily basis. Every Diva Group Of Companies – The Game Changer “It all began with a dream of starting something completely new.” Diva Group of Companies is a business committed to locating innovative solutions and offering top-notch services.

Achieving a high degree of client satisfaction with its many offerings is the main objective in all company choices. Since its inception in 2003, this straightforward yet efficient strategy has driven the company’s growth, and it will do so for years to come. One of the core segments of Nicole's company, Diva Holdings, is the ultrahigh-end luxury real estate market, particularly in the Palm Jumeirah area.

Photographer: Tejaswi Ghagada @tejaswighagada

Location: Raffles Palm Jumeriah @rafflespalmdubai

Photographer: Diva Dubai @divadubaimodels

Producer: Diva Dubai @divadubaimodels divadubai.com

Producer: Nicole Rodrigues @Diva Dubai @nicolerodriguesdiva

https://www.nicolerodriguesdubai.com/

Makeup Artist: Nailaby_makeup_artist @nailaby_makeup_artist

Knitwear:The Timeless Trend That Endures

Knitwear has been a staple in the fashion industry for decades, and it continues to be a popular trend today. From chunky knit sweaters to delicate lace cardigans, knitwear has a place in every wardrobe. In this article, we’ll take a closer look at knitwear, its history, and why it’s a trend that overcomes time.

Photo: @dallascreativestudio Model: @rosemarymmichael Via @officialkavyar

History of Knitwear

Knitwear has been around for centuries, with the earliest examples dating back to the Middle Ages. It was primarily used for practical purposes, such as keeping warm in cold climates. However, as time went on, knitwear became more fashionable, and it was adopted by high society.

In the 1920s, knitwear became even more popular thanks to the rise of the Art Deco movement. Designers like Coco Chanel and Elsa Schiaparelli created knitwear pieces that were both functional and fashionable. Knitwear continued to evolve throughout the 20th century, with designers like Sonia Rykiel and Missoni creating iconic pieces that are still popular today.

Types of Knitwear

There are many different types of knitwear, each with its own unique characteristics. Here are a few of the most popular types of knitwear:

1. Sweaters - Sweaters are perhaps the most iconic type of knitwear. They come in many different styles, from chunky cable-knit sweaters to lightweight cashmere pullovers.

2. Cardigans - Cardigans are similar to sweaters, but they have buttons or a zipper down the front. They’re great for layering and can be dressed up or down.

3. Scarves - Knit scarves are a great way to add some warmth and style to any outfit. They come in many different styles, from chunky infinity scarves to delicate lace scarves.

4. Hats - Knit hats are another great way to stay warm and stylish during the colder months. They come in many different styles, from slouchy beanies to cozy ear-flap hats.

Why Knitwear is a Trend That is timeless

Knitwear is a trend that has been around for centuries, and it’s not going anywhere anytime soon. Here are a few reasons why:

1. Timelessness - Knitwear is a timeless trend that never goes out of style. It’s versatile, classic, and can be worn year after year.

2. Versatility - Knitwear can be dressed up or down, making it perfect for any occasion. It can be worn with jeans and sneakers for a casual look, or dressed up with a skirt and heels for a more formal event.

3. Comfort - Knitwear is comfortable to wear, making it perfect for everyday wear. It’s soft, cozy, and can keep you warm on even the coldest days.

4. Sustainability - Knitwear is often made from natural fibers like wool, cashmere, and cotton, making it a sustainable choice. These fibers are biodegradable and can be recycled, making them an eco-friendly option.

5. Craftsmanship - Knitwear is often handmade, which means that each piece is unique and made with care. This craftsmanship adds to the value of the garment and makes it a special addition to any wardrobe.

Conclusion

Knitwear is a trend that has been around for centuries, and it’s not going anywhere anytime soon. With its timelessness, versatility, comfort, sustainability, and craftsmanship, it’s no wonder why knitwear is a popular choice for fashion lovers all over the world. Whether you’re wearing a chunky sweater or a delicate lace scarf, knitwear is a trend that will always be in style.

Fishnet in Fashion

Fishnet has been a fashion staple for decades, and it continues to be a popular trend in the fashion world. From its humble beginnings as a material for stockings, fishnet has evolved into a versatile fabric that can be used in a variety of fashion applications.

One of the reasons fishnet is so popular in fashion is its edgy, rebellious look. Fishnet has been associated with punk, grunge, and rock and roll, giving wearers a way to express their non-conformist attitudes. Whether it's a pair of fishnet stockings peeking out from under a skirt or a fishnet top paired with ripped jeans, fishnet is a way to make a statement and stand out from the crowd.

Fishnet is also versatile in terms of its application in fashion. It can be used as a standalone piece, such as a fishnet dress or top, or it can be layered under other garments for a more subtle effect. Fishnet can be used to add texture and interest to an outfit, as well as to create a sense of depth and dimension.

In addition to its versatility, fishnet is also a relatively affordable material, making it accessible to a wide range of consumers. It can be found in many different colors and patterns, allowing wearers to customize their look and express their personal style.

Fishnet has been used in the fashion industry for many years, and it has gone through a number of different iterations over time. In the 1920s, fishnet was primarily used as a material for stockings, and it quickly became popular among flappers and other fashionable women of the era. In the 1960s and 1970s, fishnet was embraced by the punk rock movement, where it was often paired with leather and other materials to create a rebellious look. In the 1990s, fishnet became associated with grunge fashion, where it was used in a range of garments, including dresses, tops, and even coats.

Fishnet has also been embraced by designers and fashion houses, who have incorporated it into their collections in various ways. High-end designers have used fishnet in a range of garments, including dresses, skirts, and tops, often pairing it with other luxurious materials like silk or leather. Fishnet has also been used in accessories, such as bags and shoes, adding a touch of edginess to more classic designs.

In recent years, fishnet has become a popular choice for festival and rave wear, where bold, daring looks are encouraged. Fishnet can be seen in a variety of forms at these events, including as part of intricate bodysuits, worn with neon-colored bras and shorts, or even used as a decorative element on elaborate headdresses. These festival looks often push the boundaries of what is considered acceptable in mainstream fashion, allowing wearers to fully embrace their creative expression.

While fishnet is often associated with a sexy, edgy, and rebellious look, it can also be used in more subtle ways. Fishnet can be layered under a dress or skirt to add a hint of texture and interest, or it can be used to add a touch of femininity to an otherwise masculine outfit. Fishnet can also be used as a way to play with proportion and silhouette, such as by pairing a fishnet top with wide-leg pants or a flowing skirt.

Overall, fishnet is a versatile material that can be used in a wide range of fashion applications, making it a popular choice for anyone looking to add a bit of edge and attitude to their wardrobe. Whether you're looking to make a bold statement or add a bit of texture and interest to your outfit, fishnet is a great choice. With its rich history and enduring popularity, fishnet

Accessory Designer/Wardrobe Stylist/Female Model/Fashion Designer/Makeup Artist/Hair Stylist: Zaira_model @zaira_mis_

https://www.facebook.com/zaira.mis.1

Creative Director/Photographer: Photography Espressive @photography_espressive

https://domenicofoto.com/

https://twitter.com/foto_espressive

https://www.pinterest.it/PhotographyEspressive/_saved/

In Heels

High heel shoes with platforms have been a staple in the fashion industry for decades, with their popularity waxing and waning over time. These shoes are known for their ability to add height and sophistication to any outfit, as well as their ability to elongate the legs and create a more slender silhouette.

In the 1970s, platform shoes were all the rage, with both men and women sporting thick-soled shoes with a high heel. This trend died down in the 80s and 90s, but saw a resurgence in the early 2000s with the popularity of chunky platform sandals.

Today, high heel shoes with platforms are still a popular choice for those looking to add a little extra height to their look. They can be found in a variety of styles, from classic pumps to edgier ankle boots. The platform on these shoes can range from a subtle lift to a dramatic six inches or more.

One of the benefits of high heel shoes with platforms is their versatility. They can be worn with anything from a casual pair of jeans to a formal evening gown. Additionally, they can be dressed up or down depending on the occasion.

While high heel shoes with platforms can be visually appealing, it is important to consider the potential health risks. These shoes can cause foot and ankle pain, as well as strain on the knees and lower back. Additionally, the risk of falling or losing balance is higher when wearing these shoes.

To minimize these risks, it is important to choose a style that is comfortable and provides adequate support. Look for shoes with extra padding and arch support, and avoid shoes with a heel that is too high or too narrow. Additionally, it is important to take breaks and stretch your legs and feet when wearing these shoes for extended periods of time.

In conclusion, high heel shoes with platforms have been a popular choice in the fashion industry for decades. While they can be visually appealing and versatile, it is important to consider the potential health risks and take precautions to ensure comfort and safety.

Photographer: Yana Pikulik @yanapikulik

https://yanapikulik.ru

Model: Ekaterina Gorgopina @gorgoshen_ka

Written by Lyd Bechard

Working with cats in fashion shoots

Working with cats in fashion shoots can be a challenging yet rewarding experience. These adorable creatures are known for their playful and unpredictable behavior, but with a little patience and preparation, you can create stunning photos that showcase both the clothes and the cats. Here are some tips to help you work with feline friends in fashion shoots.

1. Choose the right cats: Not all cats are comfortable with being handled and photographed. Some breeds, such as Siamese and Bengal cats, tend to be more social and outgoing, while others, such as Persian cats, may be more laid back and independent. When selecting cats for a fashion shoot, it's essential to choose cats that are well-behaved, friendly, and relaxed around people and other animals.

2. Familiarize the cats with the environment: Before the shoot, take some time to introduce the cats to the studio or location where the shoot will take place. Allow them to explore the space and get comfortable with their surroundings. This will help reduce their stress levels during the shoot.

3. Get a handler: Having a handler who is experienced with cats can be a valuable asset during a fashion shoot. A handler can help manage the cats, keep them calm and ensure their safety throughout the shoot.

4. Plan the shoot: Plan out the shoot in advance to ensure that everything runs smoothly. Decide on the poses, lighting, and background that you want to use. Work with the handler to determine the best way to position the cats for each shot.

5. Use treats and toys: Cats can be motivated by treats and toys, so use them to your advantage during the shoot. You can use treats to encourage the cats to stay in place, and toys to get their attention and keep them entertained.

6. Be patient: Cats can be unpredictable, so it's essential to be patient during the shoot. Don't force the cats into poses that make them uncomfortable, and don't rush the shoot. Instead, take your time and let the cats relax and settle into their surroundings.

7. Get down to their level: To create the most engaging shots, it's essential to get down to the cat's level. Get on the floor, and shoot from their perspective to capture their unique point of view.

In conclusion, working with cats in fashion shoots can be a lot of fun and an excellent opportunity to showcase your creativity. By following these tips, you can create beautiful and memorable photos that highlight both the cats and the clothes. With a little patience, preparation, and a few treats, you can create stunning images that you and your feline friends will cherish for years to come.

Written by Lyd Bechard

Photographer/Creative Director @santomuse

Model/Glam/stylist @Juliarta.santo

Dress @dantee.gr

Jewellery @je.vole.handmade.jewellery

How to refresh your seasonal wardrobe and mood

Every new season comes with a change. An end and a beginning. This change can be seen both, in our outward appearance and in our inner state.

At the beginning of a new season, we look for the right clothes in our closets. But every few years we get tired of wearing the same outfits and looking as if we have a uniform. It might feel boring and a little depressing. We could completely change our seasonal wardrobe every season, but we might be left with a hole in our budget; plus some clothes still fit and look good on us. So, the solution would be to refresh our seasonal wardrobe and our personal state of mind without having to give up old clothes, but at the same time not look the same as last year and like two years ago and like…

Beside this, the perfect outfit is all about making everything you put on look stylish.

Your outfit should look like you’ve taken the time to take care of your look, but you haven’t spent hours just looking for what to wear. Just as if it were natural, but you still have that something extra for everyone to look at.

How to improve your inner and outer image every season

What not to do! Throw away all the clothes from past years and renew your entire wardrobe. It is not necessary.

What to do! First gather all your clothes for next season together. Unless it’s something old, broken, brings back unpleasant memories or makes you feel cheap, depressed and unworthy. Those throw away.

Then divide the rest of the clothes according to the style or purpose for which you are using them. For example, clothes for the evening, clothes for going out, gym clothes etc. Each group divides it again into one or more (depending on how many clothes you have) capsule wardrobes. Dividing clothes into smaller pieces makes it easier to mix them up and create new combinations. Try looking for outfit combinations you’ve never worn before. This is a small change that will take you out of your comfort zone. It will keep your mind busy and also stimulate your creativity.

Now add to your outfit a big colorful piece or a print, if your outfit looks to simple, or if your outfit is to overdressed change a element with a basic one.

As the seasons change, it’s; not just the weather and the clothes we wear that change, but also our mood. And if when the start of the warm season approaches, we are hit by a wave of optimism, motivation and desire for liberty and space, once the cold season begins, things might be the other way around. Cold and nasty weather can make us feel easily depressed, careless and forget to get out of our comfort zone and monotony.

In summer to keep us present and grounded we can integrate into our outfit some serious and masculine elements, but for the winter we can take into account several details to keep our mood positive. We can use an item we wear in a completely different season. Maybe a floral print jumpsuit to wear in fall or spring over a plain shirt and why not also a slimmer, loose sweater to wear on cooler summer days with shorts.

Look in your closet for something funny and childish, even from high school-time. This item will bring a youthful energy to your outfit and make you feel young again. Add a strong colour. It can even be also an accessory. It helps keeping your attitude positive and gives you motivation and self confidence. When it’s cold, and we dress thick we tend to get sloppy and this can be seen not only in our look but also in the way we behave. So it’s important to keep our proportions and not give up on the sexier lingerie and clothes that flatter our bodies. We’ll feel better in our bodies.

Multi-layered outfits help you look and feel more active and dynamic, and in winter it’s only right to add more layers to your outfit. Plus you’ll be able to have more variations of your outfit and your energy won’t stagnate.

9 more tips to refresh and style your wardrobe every season

First of all start with something simple, basic, but of course according to the styling rules suitable for you (colors, body type) and corresponding to the place and purpose for which you wear this outfit.

1. Keep your old outfits but change the accessories. This is how it will look completely fresh.

2. Add to the outfits you already know one single more extravagant or evening item, such as a

shiny belt or elegant shoes, maybe even pearls.

3. Restyle a part of your old wardrobe. The clothes will get a new energy, and you will be able to

get new outfits combinations too.

4. Style a basic piece in your original way. For example, wear the shirt back to front or add a

scarf to a pair of simple jeans.

5. Add a classic piece just like a jacket, a belt, a vest or a pair of stiletto shoes

6. Mix feminine and masculine clothes

7. Keep your proportions

8. Make sure your clothes are clean, have no tears and fit well. A sloppy outfit is never stylish.

9. Don’t forget to refresh your hairstyle and make-up from time to time. They can make all the

difference.

Tip secret: at the end add your personal attitude and your unique stamp. This changes every

simple outfit in a special one. So, if you want that unique, perfect styled look, don’t forget to

style your image both from the outside and from the inside.

The best clothes are the one that make you feel good in your own skin, and in order to always

become a better version of yourself you need to constantly bring something new to your

wardrobe but also to your mental state and playing with clothes is a great way to make

constantly small changes.

Author, Model, Stylist : Paula Rusu @paula__radu  

ViceversabyPaulaRadu – RealAttitudeDevelopsUniqueness (wordpress.com)

Photos by Cătălin Popescu @photosbycatalin

Get your Photograph into the Glossy World

Top tips that guarantee your work will be noticed by Fashion Magazine Editors

Have you spent your entire teenage year hiding inside the blanket and getting lost in the magical

world of fashion through the eyes of glossy magazines? Has it ever been your dream to be a part of

the glamorous fashion world by being a designer, model, photographer, writer, editor, makeup artist,

hairstylist, fashion stylist or even a digital content creator? Well, the good news is that they want you

too. But is it that easy to get your foot through that door? Some may say no but I am here to tell you yes.

Degrees can be achieved but talent is inborn and this is the mantra that most of high fashion

magazines live by. Most of the creative sassy talents don’t even have a degree to name them by but if

you are exceptionally good at it, you will definitely be a priority when it comes to selection. High

quality, genuinely unique and eye-catching work hardly goes unnoticed. And that is precisely what the

magazine industry wants. Every fashion magazine is out there to catch the reader’s eye and if you

can help them achieve that, then you would be the one every magazine would want to steal.

There are certain fundamental rules that will help make the dream a little less impossible and dear

readers, if you follow them, who knows, you might even become a star of this sparkly industry.

Here are the Pro Tips to get you selected in your dream magazine:

Model: @Sofia_athanasiadou_santorini Photographer: @dubai_photographer_dxb Clothes @erinakuznetsova

Submit Relevant Content

One of the biggest mistakes that people do while submitting the content to a magazine is that they

never they never study the history of the magazine and its guidelines. Every niche in a magazine is

also widely divided. For example, Vogue and Elle are both fashion magazine but their age group,

style, voice and content are completely different. So, if you are a writer, make sure your topic and

voice resonate with that of the magazine, if you are a photographer, make sure your photo quality and

style match the editorial requirements, if you are a designer, check if your genre of clothing or

footwear or accessories have previously been featured in the magazine. Do not create one elevator

pitch content and broadcast it to all the magazine. I cannot stress how important it is to personalize

your approach while submitting your content. This bit of extra hard work always pays off at the end.

At the same time, also make sure that your content is new and fun and something that the readers

would want to know about. Add details about you such as a backstory, why you started, your journey,

behind the scene moments, what inspired you to do what you are doing with supporting images and

Model: @Sofia_athanasiadou_santorini Photographer: @dubai_photographer_dxb Clothes @erinakuznetsova

videos to give you the brownie points. Always be less complicated and more innovative.

Premium Quality Photography

While submitting photographs to a magazine, always make sure that they are unpublished and clicked exclusively for that particular magazine and while you are submitting them make sure to mention it while sending it across to the editor. Check the quality of your photographs before you send them. In today’s era, almost all photographs are digital and played with a certain number of effects, but if you would like to see them in your favourite print magazine, make sure that you zoom in and zoom out a hundred time to see if anything pixelates anywhere and that no effect is fading and there are no visible mistakes on the photographs, since many photographers have been a victim to bad photoshop skills. The resolution is super important and so is the theme of the photoshoot. Do not mix up images and concepts in one submission. Also make sure that you send all the images that you are proud of.

Model: @Sofia_athanasiadou_santorini Photographer: @dubai_photographer_dxb Clothes @erinakuznetsova

The confidence of great work always leaves a good impression even while submitting.

Avoid Repetition at all costs

Another common mistake noticed by the editors is the repetition. These are often done with the intention to grab the editor’s eye but ends up backfiring. Similar styling, outfits, headgear, makeup and poses or any other related content bores the editors. This must be kept in mind especially for beauty editorials. Always develop similar concept but different and impressive looks. Publications are always looking out for people who can represent the same meaning with exclusive combinations from a new perspective.

Semi-complete information

There are often times when the submitted images are extremely powerful and convincing but the last of a story or background information gets it rejected. You photography submission must have an interesting story that appeals to the editors and also be sufficient enough in number for them to choose from. Some more essential points that you should take care of are: add team and clothing credits (where applicable) by listing all the related agencies and management firms including every article of clothing featured along with the designer and brand name for clothing credits.

Never watermark your Images

Watermarks are great if you are publicly posting your photographs to represent your work and are worried that it might get stolen. But while submitting them to a magazine it is a complete no-no to have watermarks on your images. If what you want is to get selected in one go, you should not add a watermark in your images as it takes away the natural charm of your pictures. Publications never shy away from giving credits to their photographers, instead often want to show them off if their work is great so showing that you are worried by adding watermarks might add negative vibes even if your entire portfolio is on the verge of selection.

Written by Sonz

Sustainability by the Experts in the Industry

Sustainable is the new IT word in the fashion industry and brands across the globe are reconstructing

their brand rules, guidelines and strategies just so that they can be a part of this genre. But, even

though thousands of brands and businesses want to be a part of the sustainable fashion industry,

very few really understand the true meaning of it.

When asked an industry expert what sustainable fashion means to them, Olga of I’mdividual

answered, “Sustainable fashion means investing in long-lasting pieces, made out of high-quality

fabrics and ideally natural fibres, even better organically produced. Sustainability is not a buzzword

anymore, it’s a must.”

Needless to say, sustainability must be directly proportional to saving the environment from the

damages caused by fast fashion but must also include looking after the people involved in the entire

process, from the manufacturing of the fabrics, to the packaging and shipping of the final garment,

to which Stevie Mitchell of CDUK adds, “Sustainable fashion is ensuring both people and the planet

are treated with respect throughout the process and all steps are taken to reduce any negative

effects.”

Reducing the negative effects on the planet first needs to start with a set of rules and regulations of

what must be done in order to protect the planet from the second largest waste producing industry,

fashion. A set of rules that Emma of Huit Denim educated us about and also stick to them when it

comes to her own brand:

Photo 264577337 / Fashion © Yuri Arcurs | Dreamstime.com

“Made to last a lifetime: Our denim jeans are specifically designed to last a very long time.

Raw: Here at Hiut, the majority of our core range is raw denim. Our community join the no-wash

club, where we invite them to not wash their jeans for 6 months.

Organic: Along with raw denim, it’s important for us to use organic cotton. (A farming method that

produces crop without the use of chemical fertilisers, herbicides, pesticides or other artificial

chemicals.)

Minimal / Zero Waste: No or minimal waste in the manufacturing process. We donate all our waste

denim to universities and school and are currently in the making of creating a no-waste collection.

Short Runs: By only producing small batches of products that we know will sell will reduce waste.

Made to order: Products that are made to order after purchased, will reduce products lying on the

shelf/ reducing waste.”

But Amin and Susana of PrimaBerry wished to include some more key parts in the saving of the

environment through the path of sustainable fashion, “Avoid plastic usage, source locally, when

possible, use recycled or eco-friendly materials, donate to important causes, source materials

ethically, care about the employees and workers involved in the supply chain, plans to reduce

carbon emissions and motivate customers to care about our planet.” Finding a solution for the

luxury market also being able to be more sustainable, they extended the to-do list by adding,

“Sustainable means high-quality materials, with a softer touch and with a more robust constitution,

so you can buy more expensive pieces, with the guarantee that they will last longer. We would

definitely pay more if we know a brand uses good quality materials, pays their workers a fair salary

and show they want to keep improving their impact for a more earth-friendly world.”

In all, we find that a lot of brands out there are trying to capitalize by piggy backing on the term of

sustainable fashion but thanks to the insights provided by the experts and doers of sustainable

fashion in the industry, we can now analyse for ourselves before we purchase a product from a

brand that claims the same.