Get your Photograph into the Glossy World

Top tips that guarantee your work will be noticed by Fashion Magazine Editors

Have you spent your entire teenage year hiding inside the blanket and getting lost in the magical

world of fashion through the eyes of glossy magazines? Has it ever been your dream to be a part of

the glamorous fashion world by being a designer, model, photographer, writer, editor, makeup artist,

hairstylist, fashion stylist or even a digital content creator? Well, the good news is that they want you

too. But is it that easy to get your foot through that door? Some may say no but I am here to tell you yes.

Degrees can be achieved but talent is inborn and this is the mantra that most of high fashion

magazines live by. Most of the creative sassy talents don’t even have a degree to name them by but if

you are exceptionally good at it, you will definitely be a priority when it comes to selection. High

quality, genuinely unique and eye-catching work hardly goes unnoticed. And that is precisely what the

magazine industry wants. Every fashion magazine is out there to catch the reader’s eye and if you

can help them achieve that, then you would be the one every magazine would want to steal.

There are certain fundamental rules that will help make the dream a little less impossible and dear

readers, if you follow them, who knows, you might even become a star of this sparkly industry.

Here are the Pro Tips to get you selected in your dream magazine:

Model: @Sofia_athanasiadou_santorini Photographer: @dubai_photographer_dxb Clothes @erinakuznetsova

Submit Relevant Content

One of the biggest mistakes that people do while submitting the content to a magazine is that they

never they never study the history of the magazine and its guidelines. Every niche in a magazine is

also widely divided. For example, Vogue and Elle are both fashion magazine but their age group,

style, voice and content are completely different. So, if you are a writer, make sure your topic and

voice resonate with that of the magazine, if you are a photographer, make sure your photo quality and

style match the editorial requirements, if you are a designer, check if your genre of clothing or

footwear or accessories have previously been featured in the magazine. Do not create one elevator

pitch content and broadcast it to all the magazine. I cannot stress how important it is to personalize

your approach while submitting your content. This bit of extra hard work always pays off at the end.

At the same time, also make sure that your content is new and fun and something that the readers

would want to know about. Add details about you such as a backstory, why you started, your journey,

behind the scene moments, what inspired you to do what you are doing with supporting images and

Model: @Sofia_athanasiadou_santorini Photographer: @dubai_photographer_dxb Clothes @erinakuznetsova

videos to give you the brownie points. Always be less complicated and more innovative.

Premium Quality Photography

While submitting photographs to a magazine, always make sure that they are unpublished and clicked exclusively for that particular magazine and while you are submitting them make sure to mention it while sending it across to the editor. Check the quality of your photographs before you send them. In today’s era, almost all photographs are digital and played with a certain number of effects, but if you would like to see them in your favourite print magazine, make sure that you zoom in and zoom out a hundred time to see if anything pixelates anywhere and that no effect is fading and there are no visible mistakes on the photographs, since many photographers have been a victim to bad photoshop skills. The resolution is super important and so is the theme of the photoshoot. Do not mix up images and concepts in one submission. Also make sure that you send all the images that you are proud of.

Model: @Sofia_athanasiadou_santorini Photographer: @dubai_photographer_dxb Clothes @erinakuznetsova

The confidence of great work always leaves a good impression even while submitting.

Avoid Repetition at all costs

Another common mistake noticed by the editors is the repetition. These are often done with the intention to grab the editor’s eye but ends up backfiring. Similar styling, outfits, headgear, makeup and poses or any other related content bores the editors. This must be kept in mind especially for beauty editorials. Always develop similar concept but different and impressive looks. Publications are always looking out for people who can represent the same meaning with exclusive combinations from a new perspective.

Semi-complete information

There are often times when the submitted images are extremely powerful and convincing but the last of a story or background information gets it rejected. You photography submission must have an interesting story that appeals to the editors and also be sufficient enough in number for them to choose from. Some more essential points that you should take care of are: add team and clothing credits (where applicable) by listing all the related agencies and management firms including every article of clothing featured along with the designer and brand name for clothing credits.

Never watermark your Images

Watermarks are great if you are publicly posting your photographs to represent your work and are worried that it might get stolen. But while submitting them to a magazine it is a complete no-no to have watermarks on your images. If what you want is to get selected in one go, you should not add a watermark in your images as it takes away the natural charm of your pictures. Publications never shy away from giving credits to their photographers, instead often want to show them off if their work is great so showing that you are worried by adding watermarks might add negative vibes even if your entire portfolio is on the verge of selection.

Written by Sonz

Sustainability by the Experts in the Industry

Sustainable is the new IT word in the fashion industry and brands across the globe are reconstructing

their brand rules, guidelines and strategies just so that they can be a part of this genre. But, even

though thousands of brands and businesses want to be a part of the sustainable fashion industry,

very few really understand the true meaning of it.

When asked an industry expert what sustainable fashion means to them, Olga of I’mdividual

answered, “Sustainable fashion means investing in long-lasting pieces, made out of high-quality

fabrics and ideally natural fibres, even better organically produced. Sustainability is not a buzzword

anymore, it’s a must.”

Needless to say, sustainability must be directly proportional to saving the environment from the

damages caused by fast fashion but must also include looking after the people involved in the entire

process, from the manufacturing of the fabrics, to the packaging and shipping of the final garment,

to which Stevie Mitchell of CDUK adds, “Sustainable fashion is ensuring both people and the planet

are treated with respect throughout the process and all steps are taken to reduce any negative

effects.”

Reducing the negative effects on the planet first needs to start with a set of rules and regulations of

what must be done in order to protect the planet from the second largest waste producing industry,

fashion. A set of rules that Emma of Huit Denim educated us about and also stick to them when it

comes to her own brand:

Photo 264577337 / Fashion © Yuri Arcurs | Dreamstime.com

“Made to last a lifetime: Our denim jeans are specifically designed to last a very long time.

Raw: Here at Hiut, the majority of our core range is raw denim. Our community join the no-wash

club, where we invite them to not wash their jeans for 6 months.

Organic: Along with raw denim, it’s important for us to use organic cotton. (A farming method that

produces crop without the use of chemical fertilisers, herbicides, pesticides or other artificial

chemicals.)

Minimal / Zero Waste: No or minimal waste in the manufacturing process. We donate all our waste

denim to universities and school and are currently in the making of creating a no-waste collection.

Short Runs: By only producing small batches of products that we know will sell will reduce waste.

Made to order: Products that are made to order after purchased, will reduce products lying on the

shelf/ reducing waste.”

But Amin and Susana of PrimaBerry wished to include some more key parts in the saving of the

environment through the path of sustainable fashion, “Avoid plastic usage, source locally, when

possible, use recycled or eco-friendly materials, donate to important causes, source materials

ethically, care about the employees and workers involved in the supply chain, plans to reduce

carbon emissions and motivate customers to care about our planet.” Finding a solution for the

luxury market also being able to be more sustainable, they extended the to-do list by adding,

“Sustainable means high-quality materials, with a softer touch and with a more robust constitution,

so you can buy more expensive pieces, with the guarantee that they will last longer. We would

definitely pay more if we know a brand uses good quality materials, pays their workers a fair salary

and show they want to keep improving their impact for a more earth-friendly world.”

In all, we find that a lot of brands out there are trying to capitalize by piggy backing on the term of

sustainable fashion but thanks to the insights provided by the experts and doers of sustainable

fashion in the industry, we can now analyse for ourselves before we purchase a product from a

brand that claims the same.